Free tool

Live chat ROI calculator

Find out what live chat on your website is worth. Enter your traffic, how many visitors chat, how many of those buy, and what chat costs you. The calculator shows the revenue chat brings in, your net return, and the point where it pays for itself.

Getting an honest number

The result is only as good as the inputs. Use a full month of real data for visitors, chats and closed deals rather than a guess. If you are deciding whether to add chat at all, run the numbers with a low close rate first: if chat still pays for itself, the decision is easy.

Response time matters more than most inputs on this page. A visitor who waits minutes for a reply often leaves, so a chat nobody answers converts at close to zero. Count only the hours someone, or an AI agent, is actually answering.

Questions

How is live chat ROI calculated?

Monthly visitors times the share who start a chat gives your chats. Chats times the share that become customers, times your average deal value, gives the revenue chat brings in. Subtract the monthly cost of the tool and the people answering, then divide by that cost to get the return.

Where do I find my chat rate and close rate?

Your chat tool reports how many conversations started each month; divide by your monthly visitors for the chat rate. For the close rate, count how many chats turned into a sale or a booked appointment in your CRM over the same month.

Should I count revenue that would have happened anyway?

For a careful estimate, lower the close rate to cover only the customers who would not have bought without the chat. Comparing a month before and after you added chat is the most honest way to measure that.

How does an AI agent change the numbers?

An AI agent answers chats around the clock without adding staff, so the cost of people answering chats can drop while the number of chats that get a reply goes up. Enter your real staffing cost for the setup you plan to run.